Key aspects to consider when choosing to set up a wholesale ordering platform
1. Ease of Implementation
Choose an online shop platform that is straightforward to set up and integrate with your existing systems. This minimises downtime and ensures a smooth transition for you and your customers.
2. Easy Navigation
Your online shop should be designed with your customer in mind. Ensure that customers can easily find categories, products, and information without getting lost. A clear menu and intuitive layout can significantly enhance the user experience.
3. Clear Content
Provide clear and high-quality images, detailed product titles, and descriptions. Highlight the benefits of your products to help customers make informed decisions. For instance, the Orderlion online shop allows you to highlight unique selling points of a product through labels and tags.
4. Product Highlighting
Your shop should utilise features that allow you to spotlight certain products, such as bestsellers, new arrivals, or seasonal items. This helps customers find key products and can boost sales. For example, in the Orderlion online shop, you can run targeted campaigns.
5. Effective Search Functionality
Make sure that your online shop has a search feature that allows customers to quickly find what they are looking for. Include filters and sorting options to refine search results, making it easier for customers to locate specific products.
6. Performance Review Tools
Use analytics tools to review product performance and order volumes. Understanding which products sell best and tracking sales trends over time can help you make data-driven decisions and optimise your inventory.
Investing in a Digital Wholesale Platform
Moving to an online platform can be a game changer for food suppliers. By focusing on ease of implementation, user-friendly navigation, clear content, effective product highlighting, robust search functionality and performance monitoring tools, you can significantly improve your customers' online shopping experience. Apply these e-commerce lessons not only to stay current, but also to future-proof your business in an increasingly digital world.
The shift to online sales channels is not just a passing trend, but a lasting transformation. By investing in a well-designed online store, you can capture new opportunities, improve customer satisfaction and drive long-term growth.
If you're looking for more insights on digital transformation for food suppliers, check out our Checklist for Implementing an Ordering App for Your Wholesale Business.
Ready to Get Started?
If you're ready to learn more about implementing an online store and transforming your wholesale business, book a demo with Orderlion today. Our platform can help you streamline your operations, increase customer satisfaction and drive growth.