Ramp Up Your Wholesale Marketing: Effective Strategies for Wholesale Suppliers

July 4, 2024
Wholesale Business

Wholesale Marketing Strategies to Boost Your Food Supply Business

Product quality, efficient operations and effective procurement are key to your business. But what good is a great business if no one knows about it? 

Many food suppliers believe that personal relationships are the primary drivers of business growth. While these relationships are important, effective marketing of your wholesale business can take you to the next level. 

There are many ways to get started and take advantage of wholesale marketing opportunities. Here are some marketing activities that are easy to implement, will bring you more customers and keep you top of mind with your existing customers.

Offline Marketing Activities

Support Customers with Insights, Expertise, and Advice

Brochure: Develop a comprehensive brochure that highlights aspects such as your mission, vision, values, team, partners, operations insights, origins of products, unique selling propositions (USPs), product range, and services offered.

Guides for Preparing Products: Create detailed guides on how to properly store, handle, and prepare various products. For instance, a guide on how to store fresh produce to extend shelf life.

Magazine: Publish a magazine that includes industry trends, customer success stories, interviews with chefs, new product launches, and company news every couple of months.

Booklet: Offer a recipe booklet featuring creative recipes using your products. This could be especially useful for chefs looking for inspiration.

Host Events

Warehouse Visit: Organise open days where customers can tour your warehouse, meet the team, and see your operations in action.

Tasting Events: Arrange tasting events for new products or seasonal items, allowing customers to sample before they buy. Another idea is to host wine tasting events with a sommelier to educate customers on  pairing wines with your products.

Create Flyers and Campaigns

Flyers: Design and distribute flyers that highlight special promotions, new products, and upcoming events. Include QR codes for easy access to more information.

Campaigns: Run seasonal campaigns, such as a "Summer BBQ" promotion featuring discounts on must-haves for a good BBQ, or a "Holiday Baking" campaign showcasing related items. For example, in the ordering app and web shop of Orderlion.

Online Marketing Activities

Social Media Engagement

Social Media Presence: Maintain active profiles on platforms like Instagram, Facebook, LinkedIn, and Twitter. Share behind-the-scenes looks at your operations, product features, customer testimonials, and industry insights.

Interactive Posts: Post engaging content like polls, Q&A sessions, live videos of events, and customer shoutouts to foster engagement and gain insights into your audience’s interests.

Supplier Spotlight: Feature a different supplier each month and host an event where they can present their products and interact with customers.

Leverage Online Campaigns

Online Advertising: Utilise Google Ads and social media advertising to reach a wider audience. Promote special deals, new product launches, and events through targeted ads.

Email Marketing: Send regular newsletters with updates, special offers, and useful content such as recipes and industry news.

Improve Your Wholesale Website

Credibility and Values: Ensure your website clearly communicates your credibility, values, and mission. Include detailed information about your team, origins of your products, and company history.

User-Friendly Design: Design your website to be user-friendly and easy to navigate. Ensure that product information, ordering options, and contact details are readily accessible.

Develop a Strong Brand Logo

Professional and Recognisable: Create a brand logo that is professional and easily recognisable. It should represent your heritage and the quality of your offerings, conveying reliability and trustworthiness.

Brand Story: Use your logo and branding materials to tell the story of your company’s heritage and vision for the future. This can help connect emotionally with your customers.

Driving Business Growth Through Wholesale Marketing Strategies

By implementing these wholesale marketing activities, food suppliers can effectively ramp up their marketing efforts. These strategies will not only help in retaining existing customers but also in attracting new ones, thereby driving business growth.

Ready to improve your customer relationships and attract new customers? 

Discover how Orderlion can help you enhance your wholesale marketing strategy and streamline your operations. Check out our blog on How to Improve Customer Relationships with Orderlion to learn more about the tools and techniques that can transform your business.

Hear what some of our customers think about Orderlion.

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